Copywriting
Copywriting, the True Power of Persuasion
Last Updated on Monday, 08 June 2009 16:54 Written by Ward Tipton Monday, 08 June 2009 16:46
Copywriting is one of the most profitable industries for professional writers. Anybody who has ever written their own copy and tried to sell something without a substantial amount of testing likely understands why also. It takes a lot of persuasion to get in touch with people’s feelings, their minds and their emotions and get them to part with their hard-earned cash.
This is not just about telling someone why they need to buy something or about how great it is. Successful writers have to get in touch with the person on a truly emotional level no matter what emotion or range of emotions may be involved. Each and every product requires a different tact and a different strategy. Each and every demographic also involved subtle differences that are indistinguishable when the copy is well-written.
Copy This – Swipe Files and Sales Copy
Last Updated on Tuesday, 30 November 1999 08:00 Written by Ward Tipton Wednesday, 03 June 2009 14:07
Swipe files are a very common tool both for professional writers, informational pieces and for writing successful sales copy. For those people that are not familiar with the term “Swipe File”, it refers to sales copy, a sales letter or other information which is copied verbatim or word for word. It is easy for some people to get confused about the proper use of swipe files, so I will make an effort to explain their proper purpose and use for you here. The principles are basically the same in this instance. As a professional writer, this is a matter that I happen to know a little bit about!
Whether for education, information, ideas or just out of a sense of curiosity, every professional copywriter I know has viewed the Gary Halbert Newsletter and most have copied it as a swipe file. In other words, they have copied one, some, many or all of Gary Halberts letters and used them as references for their own sales copy. This is not only a good idea but also almost imperative for anyone who wishes to become more than just a little bit successful writing sales copy.
Copywriting TNT! It really is Dynamite!
Last Updated on Tuesday, 30 November 1999 08:00 Written by Ward Tipton Saturday, 16 May 2009 14:48
TNT!
Okay, in the interest of full disclosure, While I am a professional writer and not a powder monkey (anymore) I do know that TNT and dynamite are actually different but bear with me please, as it is important here. While it may be slightly different now than it was when I was a kid, I imagine that the basic principles are still the same. I remember my Dad talking about getting in trouble for boiling the nitro-glycerin out of the sawdust with some of his Dad’s dynamite. Apparently, he had quite a few ounces by the time he and his brother were caught.
While it is not the powerful substance often seen in hollyweird movies that blows up everything the bad guy has ever touched while leaving the good guy unscathed, it is still a very powerful tool. I worked with a bunch of Powder Monkey’s in Virginia a long time ago when I worked for Steve Rodgers at his firm SW Rodgers. One stick of dynamite will blow a hole roughly the size of a one-bushel basket in the ground.
So what does that have to do with copywriting, sales pages and other Internet Marketing principles?
